Google has began an all out war against black hat SEO over the years. The release of Google Panda and Google Penguin has presented the idea that SEOs should no longer grow dependent on black hat SEO. Unfortunately, many web optimisers still prefer to delve into the black hat SEO practice. These black hat SEOs still permeate the growing SEO industry and are in fact hired by innocent and unknowing website owners for a quick ranking fix.
Do you want to work with a professional SEO partner who does not engage in black hat SEO practice? Avoid the possibility of working with a black hat service provider by getting to know some of the top black hat SEO methods utilised by shady SEO professionals:
Hidden content or cloaking: This black hat method attempts to hide content from site visitors and end users. Black hat SEOs ensure that the keyword-stuffed content is made visible only to search engine crawlers. Black hat SEOs may hide content by manipulating no script and comment tags and using the website’s background colour as the colour of text blocks.
Keyword stuffing: Black hat optimisers prefer excessive keyword density because they believe that more keywords lead to better ranking results. Content with excessive keyword density is often perceived as awkwardly constructed, robotic and senseless.
Purchased links: Paid links can earn Google’s ire. Google hates the act of exchanging money, services and goods for links. Furthermore, linking to unscrupulous link farm websites can degrade your reputation.
If you want to make sure your web site wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your site to top ranks, your website might be penalised and demoted to lower ranks.