Basics of Search Engine Optimization (SEO)

website-trafficYou can improve the amount of traffic to your website by not just depending on just a single source. The best traffic can be got from search engines since people will be looking for something online and you can help them to get what they want easily.

Search engine optimization will not happen only via the home page and you can use this concept wisely to get more traffic through other pages.

You can make use of forums to communicate with your potential clients or customers. This can help you to know about the keywords they would be comfortable with. You can understand the language of your customers and try to optimize the pages for them.

keywordsThe use of appropriate keywords is considered a key factor which is very important from the SEO point of view.

• Often customers refer to something in a way that is different from others so, optimize for the keywords that have hits and not the ones you would like to try.


SEO – An Important Marketing Strategy

Search engine marketing is only one part of marketing. Just by optimizing your site you cannot have a successful business. There are several ways by which you can improve the traffic to your site and thereby your profits.

seo-website-designYou can generate more traffic to your website through pay per click (PPC) advertising, phone book listings, magazine and newspaper advertising, word of mouth and business cards and fliers. You have to spend a lot of money to get your site optimized in the best possible way. Otherwise you can take up the task yourself if you are working on a limited budget. Doing it yourself can be a great approach, but can be time consuming. SEO can take a lot of time and effort, so you should be clear before taking up the task yourself.

You can research on the best SEO companies online if you plan to hire a service provider. You can speak to SEO professionals and decide which company to entrust your work to. You can learn more about the methods they would employ. Through ample research you will be able to find out more about who to hire. Example of a SEO website,

SEO Metrics

You should also measure the results once you have optimized your web pages.

• A SEO metrics package can measure and give feedback about the performance of your site.

• You can choose from diverse paid or free metrics applications to know more about your site and visitors.

seo-metricsYou can make alterations to your SEO campaign after learning more about it from the metrics. A SEO tutorial or SEO training program can give you all the information you need when it comes to optimizing your site. The world of SEO is fast changing and the techniques that were useful in the past may not be of any use in the future. You can learn a lot about SEO from the forums since they contain the most updated information. You can follow the advice of SEO experts or masters who have several years of experience in the SEO industry.

There is no magic formula to use when it comes to excelling with SEO. SEO involves a lot of hard work and you should continue with your SEO efforts non-stop. Although there are a number of SEO practices that can boost your rankings, there are some design elements that can affect your search rankings.


These include image maps, dynamic URLs, frames, and use of javascrips for navigation. Some of the practices amount to spamming, and these can pave the way for your site’s removal permanently. Using multiple instances of the same tag, using keywords in your meta tags that are irrelevant to your content and listing keywords in your site’s text can all harm the popularity of your site and banish it online.

Website load time and keywords density

The aforesaid aspects can affect a website’s ranking and its ROI. If the keyword density is too high, the site may be banned. If the loading time of the site is high, then also it can result in low traffic as the clients can leave the site and look for something else. These SEO basics can help people to put up their website online and make more money through it!

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One Response to Basics of Search Engine Optimization (SEO)

  1. Quite an interesting post. It gave an overview of SEO and social media.

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