Seeing that many Search Engine professionals and blogs have observed varying results on Google results pages, a head of Google’s webspam (or anti-webspam) team Matt Cuts was asked a question as to why some of the pages that don’t seem to have high authority and are seen to be attracting inbound links from low quality blogs are ranking high on the search engine results pages (SERPs).
In particular, why the Penguin update that was supposed weed out those sort of web pages didn’t seem to do it’s job.
In his familiar and friendly style Matt starts off by saying ‘there is a lot of possible reasons’. With an intro like that, you wouldn’t expect to get a definite answer, however does he give reasonable explanation to this phenomenon?
He mentions that Penguin algorithm update wasn’t necessarily designed to clean up all of the spam issues such as hacked websites but only some and as a possible solution to ‘low quality pages’ ranking, he offers a spam report (spam report can be submitted by anyone who has a free webmaster account here) or showing up on webmaster forums and submitting concerns there.
Get it from the horses mouth, watch this 2.30 minute vide below.