Certainty? In this world nothing is certain but death and taxes. ― Benjamin Franklin If there is one field of life where this most certainly applies, it is in the world ruled by Google – the world of internet marketing and in particular Search Engine
A new report by Australian telecoms market research company Telsyte has suggested – without actually naming the company – that Google pulled in revenue of almost A$1.7 billion from Australian search advertising in the latest year. Telsyte research puts revenue from the total paid search
I wasn’t a big fan of Google AdWords till I started looking after my client’s AdWords campaigns. This is when I realised that as many know, pay-per-click PPC marketing model works. It gives you instant traffic, no need to wait for months to start ranking
The benefits of making use of Paid per click are incredible. It presents immense reach, accurate targeting and very granular measurability. This all gives you the ability to gain and calculate positive ROI from your marketing resources. Google is one sure place through which a