Speaking of wasted opportunity when it comes to marketing – I was at the Australian Post office shop in Sydney and saw the perfect example on how not to use your prime space in the shop. By prime space I mean any area of the
SAN FRANCISCO – Following the Google model, Microsoft is considering offering free versions of its Windows Phone and Windows RT to mobile device manufacturers. Google’s free Android software has propelled the company’s services and ads to boost its coffers. Microsoft, which charges device makers for
Long gone are the days when you used to search on Google and get all sorts of spammy results returned that made you frustrated after spending hours searching that sent you on tangents. How often do you get blue websites when searching for something truly
SAN FRANCISCO – Facebook is offering two new features including “Dislike” and “Donate” buttons. The Dislike button has been one of the most requested features by Facebook users but it will not be available for regular posting, as users can only “Dislike” a post or
The social-networking service plans to offer 15-second spots. While the company already allows advertisers to upload videos to a Facebook page and then broadcast them to a user’s news-feed, the new service would let marketers buy their way directly into a person’s feed. Facebook also
SYDNEY – About 400 of the almost 3000 staff at NBN Co are each being paid more than $200,000 a year, according to an Australian IT report. Collectively they are scoring more than $80 million a year. On top of that, between the time NBN
ADELAIDE – The Internet of Things appears to be happening in Adelaide after a suburban council said it plans extend an automated parking fines system after a trial found it to be far more effective than paying parking inspectors. Charles Sturt Council in Adelaide’s western
Certainty? In this world nothing is certain but death and taxes. ― Benjamin Franklin If there is one field of life where this most certainly applies, it is in the world ruled by Google – the world of internet marketing and in particular Search Engine
While I was ‘facebooking’ – as you do, I saw this ad on the margin of my Facebook news feed. Irrespective of your political beliefs is this the best or the worst that political advertising has to offer? Most Australians will be aware on this
The snowball effect is where the real ‘magic’ happens in SEO. SEO builds a permanent asset, unlike paid advertising where the traffic stops as soon as you stop buying ads. As you invest over time by regularly publishing targeted content, the size and ranking of
Further documents from whistleblower and former National Security Agency contractor Edward Snowden suggest the NSA broke US privacy rules thousands of times in the past two years. Citing internal audit documents, the Washington Post cast fresh doubts on pledges from US president Barack Obama to
For decades our parents and in not too distant past we complained about governments trying to control every aspect of our lives and dare I say spy on us. And now we put that information out there for everyone (including those ‘big bad’ governments) to